How To Start A Photography Business In 2022

Mar 20, 2022


If you’re thinking of starting a photography business, You’ve probably got many questions.

Do you think it is worth the effort? What are the advantages and disadvantages? How much money could you earn? What equipment do you require? Do you need to specialize in certain types of photography? What are the best ways to get clients?

There’s plenty to think about.

How To Start A Photography Business

If you enjoy photography and are willing to make an effort, you can earn a decent living out of your passion. Walt Disney once said, “All our dreams can come true if we dare to pursue them.”


In this post, we’ll walk through the process of starting your photography business step by step.

Hobbies and business are two completely different things.

Therefore, before you decide to turn your passion into an income stream, consider thinking about the advantages and disadvantages of starting your own photography business.

5 Pros of Starting a Photography Business

1. Earn money from your passion


A long-time Chinese philosophical¬†Confucius had declared, “Choose a job you love, and you will never have to work a day in your life.”

Should you opt to launch your own photography business, You’ll be able to spend the majority of time doing something you enjoy: taking pictures.

2. Find Meaning in Your Work

Photographers are employed to preserve and capture special moments for the rest of the time. No matter what the subject is, whether it’s portraits of family members, nature weddings, weddings, or other photographers will find a lot of value through their works.

3. Meet New People

If you can have people meet you at weddings, in your photo studio, or even on location, shooting wildlife photos photography is ideal for meeting numerous exciting new people. In many cities, there are active groups that gather regularly to get together.

4. Flexibility

The business of photography will give lots of flexibility for your family and you. Contrary to the traditional nine-to-five schedule, you are in total control of your timetable. This means it’s easier to prioritize your child’s needs, holidays, vacations, and time spent with the people you love.


5. Travel Opportunities

Do you enjoy traveling and exploring new destinations? Many photographers make traveling an integral element of their job. Just book clients to places you’d like to visit.

5 Cons of Starting a Photography Business

1. Expensive Equipment Costs

Based on the quantity of equipment you have already and the amount of equipment you have, it could be costly to buy everything you require to begin your photographic business.

2. Fickle Customers

Some customers may be challenging or exhausting. Additionally, certain occasions can be stressful and reveal the worst aspects of people. For instance, if you choose to take photos of weddings, you could be confronted with the “bridezilla .”


3.Unsociable Working Hours

Photography shoots are often held during off-hours on weekends and evenings. This makes it difficult to get together with family and friends at work or school during the week.

4. Inconsistent Income

As with all small businesses, it’s not always easy to predict income. It takes time to establish an ongoing flow of income. In the beginning, you’ll have dips and spikes in your earnings.

5. You Could Spoil Your Passion

As previously mentioned, the two types of businesses are different. Making your passion into a company could make fun and excitement from it, and photography may end up looking like tedious, monotonous work.

Photography Business Ideas

Photographers who are most effective specialize in a specific style of photography. Why? In the simplest terms, specialists are more desired than generalists.

Consider this If you’re getting married, do you prefer to employ a general photographer or one specializing in wedding photography?

Therefore, before you begin your photography business, choose the type of photography business you would like to operate.

For your convenience, here are nine business concepts for photography that are common to all.

1. Wedding Photography Business

Photographers for weddings must capture and preserve every couple’s wedding day.

2. Portrait Photography Business

Actors, families models, families, and even business people all require a photographer for portraits at least from time to time.

3. Real Estate Photography Business

Property managers, realtors, hoteliers, homeowners, and Airbnb hosts require gorgeous photos to promote their homes.

4. Travel Photography Business

Photographers who travel offer stunning images to cities, countries, magazines and blogs, hotels, and tourist destinations. They are used to promote or entertain.

5. Event Photography Business

Photographers for events are required for graduations, birthdays, graduations, business events, and religious celebrations.

6. Food Photography Business

Food brands, restaurants, and even advertising agencies frequently employ food photographers who specialize in displaying their products and menu options.

7. Fashion Photography Business

Magazines, designers, and runway shows require fashion photographers to showcase and capture the latest trends and fashions.

8. Sports Photography Business

Sports photographers are experts in capturing the thrill, action, and drama of sports events.

9. Product Photography Business

Businesses that sell products need photographs that can be used to promote sales and marketing.

How Much Does It Cost to Start a Photography Business?

When you begin an enterprise in photography, it is helpful to understand the setup cost, mainly since professional photography equipment isn’t affordable.

What is it cost to begin an enterprise in photography?

Then, Jamie Swanson, a wedding photographer from Wisconsin, USA, calculated the cost of starting two photography companies. Here’s what she discovered:

  • The total cost of the start of a portrait photography business is between $8,524 and $12,319
  • The total cost of beginning a wedding photography business is $13,182 and $16,977.

She said, “For less than $10,000, you can start a portrait photography business, and for less than $15,000, you can start a wedding photography business.”

Okay, but what exactly is all this money?

What Do I Need to Start a Photography Business?

If you’ve worked as a hobby photographer for some time, you might already have the required equipment.

But, you need to think about whether the quality of the equipment you use is good enough to allow you to do work you can confidently bill for.

Additionally, you’ll have to buy extra equipment and other services to manage the photography company you run.

Here’s an inventory of what you’ll need to begin an online photographer business.

Photography Equipment

Let’s go through the equipment you’ll need to set up your photographic business.

Professional Camera

Naturally, the most crucial equipment you’ll need is a professional camera. Before purchasing cameras, conduct extensive research about the most suitable model and make for the type of photography you want to do.

Backup Camera

If you’re a professional photographer is always a good idea to have a backup of a high-quality camera. This way, if you’re in the middle of shooting and something is wrong with the camera, you’ll be able to continue shooting.

Imagine the scenario if you were to capture a wedding your camera malfunctioned during the vows!


Every photographer should have professional lenses to photograph their subjects. Make sure you look into the lenses that will work best for your photography style.


Tripods are an essential accessory for photographers of all kinds. They assist in keeping your camera stable. However, they also enable photographers to take some pictures of your subject without changing the frame.

Camera Bag

The best cameras and lenses can be expensive, and you should ensure they are protected from damage by using an appropriate camera bag. Bags can also help you manage and access your equipment when you shoot.


Great photography requires good lighting. Although natural light is typically ideal, you’ll have to acquire some reflectors or lighting equipment to enable you to capture stunning photographs if there’s not enough light.


If you plan to start a portrait photography business, it’s necessary to design or purchase backdrops.


Following the type of photos you’re planning to shoot, you might need to find some props. For instance, if you’re a photographer who shoots events, You could collect some party props, such as glasses that are large and snarky caps.

Reliable Car or Van

Professional photographers, your success will depend on delivering high-quality service to your customers. Be sure to have dependable transportation for you as well as your gear. Also, showing in late or not showing up when your car breaks down is a massive loss for your business.

Studio Space

Based on the kind of photos you want to shoot, you might have to rent or purchase an area for studio use. You could also set up an unassuming studio inside your own home.


You’ll require a reliable computer to market your company, edit your photos, and manage the photo collections.

Editing Software

Also, you’ll require professionally-designed photo editor software, such as Photoshop and Lightroom, to fine-tune your photos.


If you own a desktop computer with large screens for editing photos, You may consider purchasing laptops to edit while on the move.

External Hard Drive

Digital images of top quality can take up a significant amount of memory on your laptop and cause your computer to slow down. Instead, consider investing in an external drive to save your photos.

Photo Printer

If you plan to offer prints to clients and customers, you should think about investing in an image printer. You could also find an in-person printing service that you can use whenever you want to print images for customers.

Mobile with High-Quality Camera

While you’ll require professional cameras for shooting, you can utilize your smartphone to record the behind-the-scenes footage to share on social media. You can make use of this content to advertise your photography business.

Mobile Photography Apps

It is also possible to install photo editing software to improve smartphone images before sharing them on social media. Look into Snapseed, Lightroom CC, Scratch Photos, and Photoshop Express (picture below).

Marketing Tools

Once you’ve got your equipment in order, Let’s look at several of the equipment you’ll require to advertise the photography company you run.

#1. Website and Online Portfolio

You’ll require a professional site that showcases your products and highlights your past work. (More on this in the future. )

#2. Social Media Channels

It’s helpful to be active on various social media platforms such as Facebook, Instagram, Pinterest, and LinkedIn. You can use these platforms to promote your company and build relationships with potential customers.

#3. Business Cards

Business cards are a tried and true way to market yourself personally. Look at services like Vistaprint, Office Depot, and Staples to design your own. Keep a few of them in your bag and share them with contacts you meet during shoots and events.

Operational Tools

Let’s take the time to look at some of the tools that can help you manage the business processes.

#1. Payment System

A business requires a streamlined method of collecting money from your clients. This system will permit you to collect payments online, over the phone, or in-person in the ideal scenario.

The most cost-effective and straightforward method is to utilize Shopify’s Point of Sale system.

#2. Business License

It is possible to establish a business registration with the local or state government. Check out what requirements are required for photographers companies in your local area.

#3. Insurance

Accidents can happen. It is possible to purchase insurance for your equipment or business to safeguard you if something goes wrong.

#4. Accounting Software

If you decide to become self-employed, it is essential to track your financials and file tax returns. You might want to think about using accounting software to aid you, like Freshbooks, Quickbooks, or Xero.

#5. Client Contracts

If you are acquiring the opportunity to work with a new client or project, it’s best to ask the other party to sign an agreement. This protects you in the event of a problem and outlines both parties’ expectations from the agreement. You can purchase contract templates or ask local lawyers to write arrangements.

#6. PPA Membership

It is possible to join an associate member or a member of Professional Photographers of America. It is a group that offers resources, guidance, and instruction to professional photographers.

How Much Do Photographers Charge?

If you’re considering what you can do to begin an enterprise in photography, you’re probably wondering, “how much do photographers charge?”

While there isn’t a definitive answer to this question, we can look at various averages to understand it.

According to the platform for business Fash Professional photographers typically cost between $100 and $250 for an hour. It typically amounts to $25-$100 per final edited image.

It’s essential to keep in mind that the photographer’s amount is primarily determined by their level of expertise, experience, and the kind of photography they’re taking. Take a look at the picture below for more information.

Additionally, prices for photography range between $300 and $500 for birthday parties and $1000 to $3,000 for weddings.

Also, keep in mind that this is the price photographers charge – not what they charge photographers.

While a photographer can cost the hourly rate of $200, they have to take out the administration and travel costs, marketing equipment, and editing. After they’ve considered these extra expenses, the amount they earn at home will be lower.

How to Name Your Photography Business

When you name your photography company, Create a brand new title for photography service, for example, “Luxe Photography” or “Luxe Wedding Photography.” Use your name and call your business “Jane Smith Photography” or “Jane Smith Wedding Photography.”

If you choose option one, then you’re good to go.

If you decide to go with the second option, you have a few aspects to think about. In the beginning, you’ll need to select an appropriate name for the kind the photography venture you’ll be launching.

For instance, “Happily Ever After Photography” is an excellent choice for weddings. However, it won’t be as effective for corporate business events.

To help brainstorm ideas, check out Shopify’s business name generator on the internet.

Be sure that your business name isn’t trademarked. In the US, To begin by doing this, you must conduct a TESS trademark search via the USPTO website, using the “basic word mark search” or “basic word mark search” function.

Also, it’s worth looking on Google to determine if a different business has already used the same name or the same name, which could be confused, for example, “Happily Ever After Videography .”

If you see another person using the same name, you should stay clear and look for something unique.

How to Brand Your Photography Business

Before you begin selling your photography company, you’ll have to develop your brand’s visuals.

This is essentially selecting a style, color, and font. It is possible to use these images on your website or social media channels, business cards, and any other marketing materials you develop.

It can also help you create an attractive logo. It is possible to do this at no cost using Hatchful.

Read Also: How to Build A Brand

How to Market Your Photography Business

The most crucial element of an online photography business’s beginning is getting customers. To achieve this, you have to advertise your services.

However, before you begin selling your photography company, it is helpful to keep a portfolio of projects to demonstrate your expertise. One of the most effective ways to show off your photography portfolio is to build a unique website.

It is possible to do this using an online service such as Shopify. It has a wide selection of web themes designed especially for photography and arts companies.

To find out more about creating your photography website, read our guide on What to Make a Website.

When you’ve created your online portfolio, you can begin to market your business in photography.

Start through posting to social media, and then reach out to those who are part of your network to inquire whether they know anyone who might be curious about your offerings. It’s not uncommon for photographers’ first clients to be friends of theirs.

Also, ensure you keep a few business cards to pass out to the people you meet.

After you’ve completed these steps, you can begin networking with other members of Facebook groups that are related to your intended market. For instance, if, for example, you’re an event photographer from New York, you might consider joining New York Weddings.

You can also go to trade shows or events relevant to your market. For instance, if you’re a professional photographer for pets, you’ll find a lot of prospective customers at pet shows.

Final Thoughts

If you’re thinking about what you can do to begin an enterprise in photography, consider the following ideas.

  1. Be sure to Weigh Pros and Cons
  2. You can specialize in a certain kind of photography, for example, weddings, fashion, or portraits
  3. Determine how much it will cost to start
  4. Bring your tools such as cameras, lenses, and editing software.
  5. Start your business on track with a proper business license, payment system insurance, contracts, and business licenses
  6. Work out your pricing model
  7. Select a name for your business in photography
  8. Design a logo and identify your business
  9. Start marketing your business
  10. Have fun!