How To Make Money On Twitch

Mar 17, 2022


If you’re a lover of gaming, then you’ll want to learn how you can make money on Twitch because the most followed Twitch streamers earn seven figures a year. Tyler Blevins (AKA ‘Ninja’) was reported to have earned $1 million from just a few hours of gaming during the EA’s Apex Legends launch.


If you’re still wondering how Twitch streamers earn money, in this article, we’ll discuss the different ways to make money from streaming. Keep reading until the end, so you learn how to build a following on Twitch.

Let’s dive in.

How Do Twitch Streamers Make Money?

Streamers make money from Twitch by generating crowdfunded subscriptions as well as donations from viewers and Twitch Bits (another method of donating to viewers). They also earn money through advertising, brand sponsorships and merchandise, affiliate marketing, and games sales. Additionally, certain Twitch streamers earn revenue through YouTube videos and crowdfunding through Patreon.


When Does Twitch Pay You?

When you have figured out how to earn money from Twitch, the platform pays you each 15 days when the balance on your account is higher than $100.

How to Make Money on Twitch Without Being a Partner

If you’re beginning streaming, it’s very difficult to earn money from Twitch.

To begin with, you cannot earn money from subscriptions, Twitch Bits, or game sales or ads until you’re a Twitch Partner or Affiliate. It’s also virtually impossible to make profits from sponsorships or products until you have a huge following.


If you’re interested in learning how to make money with Twitch without becoming an official Partner, here are four methods to start as you build your following:

  • Donations
  • Patreon
  • YouTube
  • Affiliate marketing

Let’s take a close look at each.

1. Donations

Many Twitch users are inclined to help their favorite streamers through donations of money (or tips). While you cannot take Twitch Bits until you become an Affiliate Partner, you can accept donations using an external service.

Start collecting donations by including a “Donate” button to your channel using services such as PayPal, Streamlabs, Muxy, or Donorbox.

The two primary ways to make it simpler for donors to donate:

  • Create a donation panel within your profile’s ‘About Me section.
  • Promote your donation’s link in the chat using a service such as Nightbot and Moobot.

It is also possible to encourage viewers to donate through selling streaming services. For instance, if you’re a musician, then you might accept requests for songs from people who donate. For example, if you’re a player in first-person shooter games, you could be willing to let go of the armor of your choice for a short period to enhance the gameplay.

2. YouTube.

When you upload the most valuable areas of your streams on your YouTube channels, you can begin earning some money through the YouTube advertisements.

For instance, you could upload humorous or engaging clips on your channels and even brand new content.


Like Twitch, it isn’t easy to earn a profit on YouTube. But uploading videos to YouTube also has a significant advantage: it’s a fantastic method to draw new viewers on the Twitch streams.

Twitch does not offer streaming users various ways to attract new viewers. Yet, YouTube has comprehensive search tools, suggestions for related videos, and even personal recommendations for viewers.

This is why all the top Twitch streamers also post frequently on YouTube. For instance, the well-known Twitch streamer Ludwig Ahgren posts a new YouTube video each day:

3. Patreon

Finding out how to earn money through Twitch is a challenge in the absence of many followers. In addition, you won’t be able to profit from Twitch subscriptions until you’re an Affiliate.

If, however, you have some regular viewers who enjoy your channels and want to support you, you can encourage them to contribute cash every month via Patreon to earn rewards. You could, for instance, provide exclusive video content to customers or offer the best gaming tips.

Make sure you include the URL of the Patreon webpage in your Twitch profile description. Also, it would be best if you highlighted your Patreon reward to your viewers in your streams.

4. Affiliate Marketing

Another excellent method of earning money through Twitch without being an Affiliate is to share affiliate links (which should not be confused with being a Twitch affiliate).

Affiliate marketing is the act of marketing offers on the internet in exchange for earning an amount of money or a commission on anything you assist in selling.

It sounds pretty good, doesn’t it? Amazon Associates is probably the most well-known method that streamers earn through affiliate marketing. It allows you to advertise products on Amazon and earn a portion of your viewers’ purchases.

Other affiliate programs popular among Twitch streamers are Play Asia and LootCrate.

To begin using Amazon start, you must set up your Amazon Blacksmith extension. A lot of Twitch streamers make use of this extension to advertise hyperlinks to the equipment they use

Advertise your affiliate links on your social media accounts, chats with chatbots, and streams to boost your earnings.

How to Make Money on Twitch with regular audience

After you’ve developed an established audience, it’ll be simpler to earn money from Twitch by following the outlined steps. Additionally, you can earn some extra cash by utilizing two other methods:

  • Sponsorships of brands
  • Merchandise

Brand Sponsorships

It’s unnecessary to be Twitch Affiliates or Partners to get sponsorship deals (although this would certainly help); The only thing you require is an active and engaged community that brands would like to connect with.

You can advertise any brand or products you want to promote with your Twitch viewers, including gaming hardware and fashion brands to beverages and instruments for music.

Brands generally seek out streamers they’d like to collaborate with, but there’s no stopping you from reaching out to companies directly.

It is also possible to look into companies that help establish sponsorship agreements between streamers and brands, for example, PowerSpike and HelloGamers.


If you have a loyal fan base, your followers may purchase items you make, such as T-shirts, stickers, mugs, or laptop bags.

For instance, Ninja, the most popular streamer Ninja is selling Hoodies with a logo for his fans:

For selling branded items, you can set up a Shopify store and use an application that prints-on-demand like Printify and Printful. Additionally, when you have a Shopify shop, you can earn money through dropshipping using Oberlo.

Use a tool such as Hatchful and Canva to design your designs, or employ a designer through platforms such as the Fiverr platform or Upwork.

How to Get Paid on Twitch as an Affiliate

To become a Twitch Affiliate, You have to meet a particular set of requirements that include:

  • At at least 50 followers
  • Broadcast over 500 minutes in the last 30 days
  • Broadcast on at minimum seven distinct days
  • Averaging three or more simultaneous viewers

Once you are Twitch Affiliate, you gain access to three additional types for monetization.

  • Subscriptions
  • Twitch bits
  • Game sales


Twitch lets users sign up to their favorite affiliates and enjoy exclusive perks for an annual fee.

Usually, subscription benefits comprise exclusive chat room subscribers-only streams, unique emoticons, and even discounts on merchandise.

The three available subscription levels are $4.99, $9.99, and $24.99 per month.

The most exciting thing about it? Twitch Affiliates make 50% of this month (with the remaining half of the money going directly to Twitch). This means that subscribers are usually streamers’ most significant and stable source of income.

Twitch Bits

When you become Twitch Affiliate and have been approved, you’ll be able to accept donations directly from the platform, in the form of Twitch Bits.

Viewers can purchase Bits for their viewing or earn them through watching advertisements or taking surveys. Bits are available in various sizes and shades.

Bits are virtual tips or cheers -they are given by viewers to streamers via chat whenever they enjoy the stream and would like to help its creator.

Twitch Affiliates get $0.01 for every bit of content they are given. It may not seem like much, but it will increase in time as your audience increases.

Game Sales

As an affiliate on Twitch, you earn money making games available on your Twitch channel.

All you have to be able to stream is a game available on Twitch’s store. Twitch store. Your profile will show a “Buy Now” button that lets users buy the game and the game-specific add-ons.

Twitch Affiliates earn 5 percent of sales on games made through their channels; therefore, advertise games you enjoy!

How to Make Money on Twitch as a Partner

If you are an extremely successful Twitch Affiliate, you are eligible to be a part of Twitch’s Partner Programme.

Twitch Partners have the same advantages as Affiliates; however, they also receive one extra benefit: Partners also receive a part of the income generated from their streams.

Twitch Ads

Pre-roll advertisements are shown in Twitch before viewers can join streams. Additionally, Partners can trigger mid-roll ads on streams at any time they wish (for example, numerous Partners will show ads when they go to the bathroom or eat something.

What is the amount Twitch streamers earn from ads?

Twitch advertisements are typically priced anywhere between $0.002 or $0.01 per viewer, based on a variety of aspects, including:

  • The number of viewers concurrently
  • Viewers’ geolocations
  • The genders and genders of the viewers, as well as age
  • Game being streamed
  • Seasonality (for instance, advertisements tend to be more valuable during the Christmas season)

To give an idea of the cost of revenue, if you make $0.007 with 1,000 viewers, you will earn $7.

Therefore, ads generally aren’t the best method of earning money on Twitch However, when you’ve got an enormous number of viewers, the earnings could be a lot!

How to Build an Audience on Twitch

If you genuinely are interested in learning how to earn money from Twitch, the process boils to this: build an impressive number of viewers.

Let’s face it. It takes a tremendous amount of time and effort -and even then, the outcome isn’t always guaranteed.

But, how do you create a community that will boost your Twitch viewers? Here are the four best methods to follow.

#1. Find Your Niche

To be noticed, You need to find an approach to be different from others. Therefore, you must find ways to create your niche.

Perhaps, for instance, you’ve become an expert in the latest game that is growing in popularity. Maybe you’re not the most skilled player; however, you’re funny and entertaining.

#2. Build a Following on Other Social Media Accounts

Compared to other social networks, Twitch offers very few ways to advertise your streaming. Thus, it is advisable to explore other platforms to grow your following.

You can grow your following on YouTube or build an Instagram following as an example. You can then market your Twitch streaming to fans.

The Real Summit1g -He frequently shares the highlights of his stream on account of his Instagram profile:

#3. Network with other streamers

Networking and helping other popular and innovative streamers is a fantastic method to create new opportunities.

For example, If you chat with a different streamer and are present in their chat, the streamer and their viewers could browse your site and join you.

Furthermore, if you establish connections with other streamers, you can join their channels and even host each other. This will allow you to cross-pollinate viewers and also attract new viewers.

#4. Engage Viewers

When a new user joins your channel, it’s a great chance to make them an authentic fan who will sign up and recommend your track to the circle of friends.

Also, be sure to take advantage of them in every manner you can.

Answer questions from viewers, answer chatter jokes and ultimately make highly entertaining content that will draw viewers infrequently.

Summary: How to Make Money on Twitch

Making money with Twitch isn’t easy. But, with a lot of determination and hard work over time, you can make income through your streams.

If you’re looking to know how you can earn money through Twitch, Here are ten ways you can do it:

  1. Donate using third-party service providers such as PayPal and DonorBox
  2. Create and upload stream clips to YouTube for earning money on YouTube advertisements
  3. Incentivize viewers be ‘ Patreons to become Patreons through rewards
  4. Earn more by promoting affiliate links
  5. Brands can partner with companies to earn money through Influencer marketing
  6. Sell printed-on-demand products
  7. Expand your Twitch account
  8. Invite viewers to give them Twitch Bits
  9. Promote games and make money from sales of games
  10. Make cash from Twitch ads when you become a Partner

Final Thoughts

If you are thinking about how to earn money from streaming on Twitch, be aware that the top streamers frequently create streams on various platforms to increase their audience. They also strive to produce engaging streams and create an online community.